WJF Sports & Entertainment was founded in 2021 by former athletic coach, Jeffrey Fuller. Jeff spent over 15 year coaching at the high school and college level. Over this time span, Jeff's experience includes coaching at Miami Carol City High School from 2007-2009 (Miami, FL) and assistant football coach at Franklin High School (Reisterstown, MD) where he was instrumental in winning 2 State Maryland High School Championships. From 2016 2018 Jeff, was the head football coach at Pikesville High School in Baltimore County, Maryland, where he rejuvenated a weakened program. Jeff also served as the girls' lacrosse varsity coach at Pikeville High School, appearing in 2 Maryland State Playoff Games, and advancing to the State Regional Tournament. ​

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Jeff retired from coaching in 2018 to establish a window cleaning company. His love for youth sports and coaching inspired him to create WJF Sports & Entertainment a few years later. The mission of this company is to help grow women and youth sports, by hosting sporting events where athletes can compete at the high amateur level.